Lightbox announces price reduction for laboratory-grown diamonds

The price adjustment, effective immediately, sees the starting price for Lightbox’s Standard range of laboratory-grown diamonds plummet to $500 per carat, down from the previous $800 per carat. This marks a reduction of more than one-third in retail prices, making laboratory-grown diamonds more accessible to consumers.

De Beers Brands chief executive Sandrine Conseiller said: “The wholesale prices of laboratory-grown diamonds in the jewellery sector have been steadily declining and we are pleased to pass on these savings to our customers.”

Under the new pricing structure, Lightbox will offer three linear price points based on diamond colour: $500 per carat for IJ colour stones, $600 per carat for GH colour stones, and $900 per carat for the highest quality stones of DEF colour. All stones will maintain a guaranteed minimum ‘very good’ cut and VS clarity, with DEF stones featuring an ‘excellent’ cut.

Conseiller added: “We believe it is vital for consumers to understand the distinction between natural and laboratory-grown diamonds.”

Lightbox’s highest quality two-carat laboratory-grown diamonds now retail for approximately 10% of the price of an equivalent natural diamond, based on industry data.

The reduction in prices aligns with Lightbox’s long-term strategy to position laboratory-grown diamonds as a distinct product category within the jewellery market.

For further information, visit www.debeersgroup.com.