American fashion house Billy Reid has acquired the retail and online direct-to-consumer (DTC) division of premium made-to-measure company Knot Standard.
The deal includes Knot Standard’s eight stores including those in Chicago, San Francisco and Los Angeles, as well as its sales associates and retail management team.
Billy Reid plans to immediately integrate these locations into its existing operations to expand its total network to 19 locations across the US.
The combined entity will drive growth using existing Billy Reid management along with its operational expertise and brand engine.
The acquisition will allow Billy Reid to offer made-to-measure services alongside its ready-to-wear collections.
Knot Standard’s AI-powered made-to-measure software comprises measurement and ordering tools.
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Read More: Billy Reid acquires Knot Standard’s retail and DTC business