Yesway, a leading convenience store chain, has successfully raised $200,000 through its latest fundraising campaign to support the communities affected by the devastating wildfires in New Mexico. The funds will benefit the Community Foundation of Southern New Mexico, which will ensure that the donations are distributed where they will have the greatest impact.
With an initial commitment of $100,000, Yesway launched this campaign to provide immediate aid and assistance to the communities in and around Ruidoso, where the company operates. The wildfires have caused significant damage, and Yesway aims to help ease the struggles and contribute to the recovery and rebuilding efforts.
Tom Trkla, Chairman and CEO of Yesway, expressed his deep empathy for the people of Southern New Mexico and emphasized the importance of this donation in making a tangible difference in the affected communities. He also extended his gratitude to the Community Foundation of Southern New Mexico for their partnership in ensuring the funds reach those in need.
Yesway’s supplier partners, including Spoetzl Brewery, L&F Distribution, Anheuser Busch, Delek US Holdings, Pepsi, Molson Coors, Altria, and others, have generously joined in making these donations. Additionally, Yesway and Allsup’s customers and employees collectively contributed over $40,000 through in-store donations and the Yesway and Allsup’s Rewards loyalty app.
Established in 2015, Yesway has quickly become a prominent convenience store operator with 435 stores across nine states in the Midwest and Southwest. The company is known for its exceptional food service offerings, diverse grocery selections, and private-label products, including the famous Allsup’s deep-fried burrito.
The Community Foundation of Southern New Mexico serves as a vital community resource, connecting donors to needs and supporting charitable organizations in their work. The foundation is committed to improving the quality of life in Southern New Mexico and works closely with community partners to create positive change.
This successful fundraising campaign showcases the generosity and compassion of Yesway’s supplier partners, customers, and employees, highlighting their commitment to supporting communities in times of need. Through their collective efforts, Yesway and its partners are making a significant impact on the recovery and rebuilding process in the communities affected by the wildfires.