My Size, Inc. NASDAQ MYSZ ($MYSZ) continues to redefine digital retail through precise measurement technology and expanding multichannel operations. The company maintains a steady focus on accurate sizing, high-efficiency e-commerce, and Europe’s rapidly rising circular fashion movement. The strategy positions My Size as a unique infrastructure provider for modern fashion brands that seek accuracy, speed, sustainability, and intelligence in every transaction.
A Multi-Layered Retail Technology Platform
My Size builds its advantage through three units. The first unit focuses on SaaS-based sizing technology powered by MySizeID and Naiz Fit. This technology enables shoppers to receive size recommendations with remarkable precision. Retailers gain higher conversion rates, fewer returns, greater trust, and deeper customer satisfaction. My Size continues to promote accuracy as the foundation of online fashion.
The second unit operates direct-to-consumer e-commerce channels formerly under Orgad. These channels support high-velocity apparel distribution. The operation serves as both a revenue engine and a testing field for rapid retail technology improvements.
The third unit centers on Percentil. Percentil processes second-life apparel across Europe. Percentil provides garment intake, pricing optimization, resale channels, and textile-recycling support. Europe’s new sustainability rules reward companies that deliver transparency, traceability, and circular processes. Percentil stands out within this movement. Percentil provides My Size with a durable advantage inside a new regulatory landscape.
Q2 2025 Performance Shows Measured Progress
My Size delivered US$2.0 million in revenue in Q2 2025. Gross profit rose 14 % year over year. Operating loss narrowed sharply across the quarter. Cash and inventory levels remained healthy. Percentil contributed meaningful revenue after only two months of integration. These results indicate stronger discipline, lean operations, and accelerated execution across all units.
The company frames 2025 as an integration and expansion year. My Size aims to merge its technology stack, resale infrastructure, and data engines into a unified intelligence platform for brands. The architecture supports a full product life cycle from purchase to reuse. The model provides measurable value for retailers across Europe and North America.
Positioning Inside Europe’s Circular Fashion Economy
Europe enforces strict standards inside the Circular Economy Action Plan. Retailers must meet rules for durability, recyclability, traceability, and waste reduction. Percentil provides compliance support at scale. Percentil handles garment intake, data collection, resale logistics, textile classification, and resource recovery. My Size becomes an essential infrastructure partner for brands that face new environmental rules. The opportunity expands as more markets adopt similar policies.
A Rising Role in Global Retail Intelligence
My Size continues to evolve from toolmaker to infrastructure provider. The company captures data during sizing, fulfillment, resale, and recycling. The network produces insights that improve inventory decisions, reduce waste, optimize pricing, and extend garment life cycles. Retailers receive a complete intelligence layer across the entire journey of each garment.
This shift enhances the long-term value of the platform. Data increases efficiency. Efficiency increases adoption. Adoption increases revenue stability.
Stock Market Journalist Outlook: BUY RECOMMENDATION
My Size trades at micro-cap levels despite visible progress in revenue, margins, and cash position. The stock reflects early-stage pricing rather than the operational momentum reported in the CEO’s shareholder update last week. The update highlighted stronger unit integration, tighter cost controls, and a more defined growth pathway across Europe’s circular fashion markets.
Q2 2025 financials provide additional support for a favorable outlook. Revenue reached US$2.0 million. Gross profit rose to US$1.1 million. Operating loss narrowed to US$586,000. Cash position reached US$4.28 million. Inventory reached US$2.90 million. Percentil contributed US$180,000 after only two months of ownership. These numbers signal improving stability. These numbers create a stronger foundation for future scale. These numbers indicate progress that the market has not yet priced.
Market analysts frequently search for early signals of an inflection. My Size now displays several. Higher revenue. Higher gross profit. Lower losses. Stronger balance sheet. Broader regulatory tailwind inside Europe. Higher operational efficiency across multiple units. Rising adoption potential for SaaS sizing tools. Rising demand for circular fashion infrastructure. Rising visibility inside the retail technology ecosystem.
The stock continues to trade at levels that reflect risk rather than opportunity. The company reports financial improvement. The company holds meaningful assets inside high-growth markets. The company pursues measurable integration across technology, e-commerce, and resale. The CEO describes 2025 as a build year with expanding commercial traction. The pattern suggests possible undervaluation relative to long-term potential.
My Size presents a favorable setup for investors that seek early exposure to fashion technology, circular economy infrastructure, and data-driven retail systems. The current valuation appears disconnected from the company’s revenue momentum, balance-sheet strength, and multi-unit growth strategy. The stock sits at a point where execution gains may create strong upside.
My Size operates inside a complex fashion landscape with a clear focus on accuracy, sustainability, and intelligence. The company builds tools that support shoppers. The company builds systems that support brands. The company builds infrastructure that supports Europe’s emerging fashion standards. The company stands at a promising inflection point with improving results, disciplined operations, and rising relevance inside a global retail transformation.
For more information on My Size Inc. NASDAQ MYSZ: http://mysizeid.com/investors/