CairoRCS Media, one of the largest Italian communication groups, has partnered with Magnite, the largest independent sell-side advertising company, to implement Demand Manager. This move aims to optimize the monetization of CairoRCS Media’s display and video inventory programmatically. The Demand Manager solution, built on Prebid technology, equips leading publishers with valuable tools and insights to drive revenue growth.
CairoRCS Media, based in Milan, operates as one of Italy’s largest saleshouses, with renowned publications such as Corriere della Sera, Gazzetta dello Sport, and La7, serving a wide audience of over 30 million people. By leveraging Magnite’s Demand Manager, CairoRCS Media can streamline wrapper management through an intuitive user interface, enabling seamless deployment, analysis, and configuration management without the need for additional development work.
Demand Manager empowers CairoRCS Media with valuable insights, control, and flexibility. Its features include A/B testing with machine learning-driven recommendations and microwrappers, enabling the company to enhance its yield optimization strategy. The innovative and easy-to-implement tools within Demand Manager have significantly reduced the workload on CairoRCS Media’s teams, allowing them to focus on testing and recommendations while benefiting from advanced reporting capabilities.
Mariano de Luca, Revenue Lead for Italy, Spain, and MENA at Magnite, expressed pride in CairoRCS Media’s decision to choose Demand Manager. Magnite is committed to closely collaborating with CairoRCS Media to analyze the operational efficiencies that Demand Manager delivers, continuously improving their offering through technological advancements and expertise.
Davide Grillo, Yield Optimization and Programmatic Manager at CairoRCS Media, emphasized the importance of collaborating with cutting-edge technology partners in the publishing industry. CairoRCS Media recognizes the publisher-centric approach of Demand Manager, which caters to their specific needs. The implementation of Demand Manager has not only enhanced CairoRCS Media’s yield optimization strategy but also provided them with valuable insights and advanced reporting capabilities.
About Magnite:
Magnite (NASDAQ: MGNI) is the world’s largest independent sell-side advertising company. Their technology enables publishers to monetize their content across various screens and formats, including CTV, online video, display, and audio. Trusted by leading agencies and brands worldwide, Magnite provides access to brand-safe, high-quality ad inventory, facilitating billions of advertising transactions each month. With offices across North America, EMEA, LATAM, and APAC, Magnite is a global leader in the advertising industry.
About CairoRCS Media:
CairoRCS Media is the result of the integration of Cairo Pubblicita and RCS Pubblicita, boasting a unique media portfolio characterized by editorial quality and social relevance. As a company that prioritizes synergy, CairoRCS Media has become a reference point for effective communication strategies.