Arnold Schwarzenegger Shares Honest Opinion on Taylor Swift’s Impact on NFL |

As we know, Swift, 34, has recently been dating Kansas City Chiefs player Travis Kelce, and her attendance at his games has generated the equivalent of around $330 million in brand revenue for the Chiefs and the NFL, NPR reports. 

“Football itself draws the hugest crowd because it’s the most popular sport. But then to have someone like her be there and watch the game adds another kind of a thing that [attracts] a different audience,” Schwarzenegger, 76, recently explained while chatting about his upcoming State Farm Super Bowl commercial with Yahoo! Entertainment. “Especially younger girls are now more into football, they know the rules and all of that stuff, so it’s really amazing.”

And the Terminator star isn’t the only one to take notice of the power of Swift’s monumental impact, as her boyfriend’s brother Jason Kelce also praised the singer for how she uses her massive influence. 

“The attention’s there because the audience wants to see it,” the Philadelphia Eagles player said about Swift’s airtime in NFL broadcasts. “I mean, if people didn’t want to see it they wouldn’t be showing it, I know that.”

“She’s the quintessential artist right now in the world,” he added. “Singer-songwriter, immensely talented, an unbelievable role model for young women across the globe,” he continued. “I think that the NFL would probably be foolish not to, you know, show her and be a role model for all the young girls out there.” 

Regardless of what some of the dads, Brads and Chads have to say about it, Swift will likely attend the 2024 Super Bowl this weekend to support Kelce, 34—and surely, all the Swifties will be tuning in to see her. 

The game between the Kansas City Chiefs and the San Francisco 49ers kicks off at 6:30 p.m. EST on Sunday, Feb. 11.