22 Best Online Jewelry Stores 2024

Price range: $35 to $4400 | Return policy: Free 30-day returns | Repairs: Two-year warranty for defects with materials or workmanship

Toronto-based Mejuri offers fine personal jewelry at reasonable prices with minimalist sophistication, which is why it’s at the top of this list (as well as our roundup of the best jewelry brands). Beginning with its in-house design team, Mejuri concepts new shapes and styles and then partners with independent designers to bring them to life in a range of materials—precious metals (which includes 80% recycled gold), enamel and ceramic. The brand’s Pavé Diamond Hoops are a bestseller, with a unique square shape and responsibly sourced diamonds set in solid 14k gold.

What our writers say: “Mejuri’s pieces are classic without being uptight, and they follow trends but do so tastefully,” says Calhoun. “This gorgeous pair is incredibly versatile—they’re chic for everyday wear with everything from a button up to a work dress, and they look pretty stacked with other studs if you have multiple piercings.”

Price range: $240 to $14,990 | Return policy: Free 30-day returns | Repairs: Free repairs or replacements for manufacturer defects

When it comes to engagement ring selection, Blue Nile is brimming with choices: The inventory includes about 650,000 diamonds at any time, which is roughly five times more than other digital competitors. To make the shopping experience less overwhelming, though, you can easily filter and shop by diamond cut, size and setting, and prices tend to run 25 to 50 percent lower than what you find at traditional retailers. Another perk: Blue Nile also offers a price-match guarantee if you find a similar quality and size stone for less.

What our writers say: “Blue Nile allows you to have a nearly bespoke experience, so even though you’re shopping online it feels special,” says Calhoun. “You can choose a natural or lab-grown diamond and select from traditional, modern, simple or ornate designs. This pavé style is timeless, and a round cut stone is the most popular cut—plus, it’s also the most brilliant.”

Price range: $30 to $750 | Return policy: Free within 365 days of the purchase date | Repairs: Evaluated on a case-by-case basis

Quince is a relatively new entrant into the jewelry space and has quickly become popular for its affordable prices and high-quality pieces. The San Francisco-based brand’s jewelry is made with sustainably sourced materials, such as 14k gold and sterling silver, and it is designed to be timeless and versatile. The brand also offers free shipping and returns as an added bonus.

What our writers say: “Quince’s styles trend more delicate and low key than in-your-face—think 14k gold studs and huggies, eternity bands and paperclip chain necklaces—giving them a chic, not-trying-too-hard vibe,” says Calhoun. “Layer this necklace alongside a larger stack with chains in different thicknesses and textures, or wear it solo, paired with crisp white button down or tee.”

Price range: $800 to $100,000 | Return policy: Free 30-day returns | Repairs: Free repairs for manufacturer defects with $50 refundable deposit; other defects repaired at cost minus $50 deposit

This San Francisco-based design studio prides itself on transparency and sustainability. The range of engagement, wedding and everyday fine jewelry contains diamonds selected for their ethical and environmentally responsible origin, so you can feel good about your purchase. In addition to…